About

Most professionals don't have a skills problem.

They have a positioning problem.

They sound like everyone else.

The same language. The same claims. The same ideas. The same advice.

Companies claim to be different while using nearly identical messaging. Job candidates submit similar resumes. Salespeople deliver interchangeable pitches. AI generates endless variations of the same content.

Everyone is trying to stand out.

Many end up sounding the same.

I've spent more than 25 years working in sales, product marketing, and go-to-market roles across enterprise technology companies, from startups and scale-ups to global organizations. Throughout that time, I noticed a recurring pattern:

The people, products, and companies that succeed are rarely the best. More often, they are the ones positioned most clearly.

The same principles used to differentiate products apply to people: positioning, differentiation, clear value, and a distinct point of view.

Most people don't apply them.

That's the gap that interests me.

Through editorial cartoons, I explore the tension between creativity and conformity in modern professional life. The subjects vary - job search, sales, AI, corporate bureaucracy, workplace culture, status games - but the underlying theme is consistent:

What happens when individuality gets replaced by sameness?

These cartoons are about the systems, incentives, and habits that encourage people to think alike, communicate alike, and become harder to distinguish from one another.

Once you notice the pattern, you start to see it everywhere.