Sales unicorn
Customer Signed Same Day. No Changes. A Sales Unicorn.
In enterprise software sales, getting a customer to sign the contract is only part of the battle. Getting them to move quickly is another matter entirely.
The demos are done. The meetings are finished. The pricing proposal is approved. Then the buying process slows down.
Legal wants changes. Procurement gets involved. Another stakeholder needs to review it. An internal committee suddenly appears. What looked like urgency turns into weeks of waiting.
That’s buyer inertia in action.
So what would it look like if a customer actually signed a software agreement the same day. With no redlines, no delays, and no last-minute obstacles?
It would look like a unicorn.
That’s the idea behind this cartoon: a rare moment that experienced enterprise sales reps immediately recognize. The joke isn't that closing a deal is unusual. It’s that getting a customer through the final approval process without friction is.
For account executives and B2B tech sales reps, the cartoon captures one of the most familiar frustrations in enterprise sales: a buyer can move quickly right up until it’s time to actually buy.
Customer signed same day. No changes.
Now that is a sales unicorn.
