A late-stage enterprise deal can stall even when the discovery is complete, the ROI is clear, and every stakeholder is aligned. This cartoon captures the frustrating moment when months of sales work come down to one final executive decision and nothing moves.

Lost the deal. Promised feedback. Now you’re waiting for the customer to explain why.

Sometimes the deal ends long before the feedback does.

A customer signing a software contract the same day with no redlines, delays, or approval drama. This is almost unheard of. For experienced enterprise sales reps, it’s the ultimate sales unicorn: buyer urgency that actually survives the buying process.

Enterprise software evaluations often look fair on paper. In reality, the incumbent usually starts with advantages the challenger can't match. Already Decided captures the frustration of spending months on a competitive deal that was never truly competitive in the first place.

A cartoon that is a simple reminder that the toughest competitor in enterprise sales is often the customer's preference to keep doing things exactly as they are.